How to get Twitter followers in 2020

How to get Twitter followers in 2020

1. Pin your best tweet at the top of your page

You can link to your latest promotion, or your best (read: most popular) work. Whatever it is, it should be high-quality enough that people are willing to follow you to stay informed and get more.

2. Have a human face

Literally. If your brand is small enough (i.e., less than a handful of employees), use a human face in your profile picture. If you’re too large for that, and are using a logo, ensure your content calendar includes humanizing images. Think of these folks as characters in your story: founder, staff, star social media managers, etc.

3. Don’t tweet in bursts

Researchers in Korea found that half of unfollows happen when an account tweets too frequently in a short time. (What’s responsible for the other half? Boring content—no kidding.) Even if the tweets are amazing, flooding your followers’ timelines is going to be annoying to the vast majority of them.

4. But do tweet consistently

Twitter is the platform that can handle the highest quantity of posts in a day without alienating people. And the data says that the more tweets an account has, the more followers they’re likely to have.

Tip: use a Twitter scheduler to plan ahead and supply your pipeline with high-quality, well-timed content.

5. Use hashtags properly

Hashtags can be difficult to get right, but they pay off by expanding your reach beyond your follower count. Refresh yourself on fundamental hashtag best practices.

6. Follow people

But not randomly or according to an automated scheme. With intent. With relevance. People can tell if you plan is to follow them, wait until they follow back, then unfollow them. And they don’t like it. Follow people you legitimately want to follow. If they’re impressed with your content they’ll follow you back.

7. Write well

Yes, Twitter allows 280 characters now, instead of 140, but brevity is still the soul of wit—and the soul of engagement. For both organic and promoted tweets, 71 to 100 characters earn the most retweets.

8. Make and share great content

Whether you’re RTing, MTing, or composing it yourself, Twitter is a meritocracy. You can’t fake good content, which makes this the most labour-intensive cog in the whole machine, if not the machine itself.